As stated by the NBHWC, Health & wellness coaches partner with clients looking to enhance their well-being through self-directed lasting changes, aligned with their values. In the course of their work, health & wellness coaches display unconditional positive regard for their clients and a belief in their ability to change, honoring the fact that each client is an expert on their own life while ensuring that all interactions are respectful and non-judgmental.
Health & wellness coaches train in behavior change theories, motivational strategies, and health education and promotion theories. They use these to support the client in creating and sustaining change for improved health and well-being.